Currently B’lockHouse is focusing on developing several brands (both internally and for clients) – recent examples of which are displayed.
His life in the comic book space certified Josh Blaylock as a “brand revitalizer,” bringing G.I. Joe and other 1980s brands back from the dead, reimagined for a new era and selling millions of copies since the early 2000s, and which has now been re-born in film.
Prior to that, he was a key player in similar re-invigoration of brands in the apparel space. Working with licensing company Ripple Junction on several brands, including Teenage Mutant Ninja Turtles, developing brands, promoting through trade show networks (such as MAGIC) and releasing nationwide via Hot Topic and other chains.
Whether it’s rejuvenating an old brand or developing a new one, the fundamentals are the same. Understanding those and integrating in newer, effective decentralized marketing strategies are the key to their success.